Thinking

Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN

A Path Forward for Ferragamo: Rebuilding a Legacy

Ever had one of those "Did that really just happen?" moments? Mine involved a sunny lunch, a CFO, his lovely wife, a rogue tide on the Thames... and Ferragamo losing its sole (literally!).  😂  It got me thinking about the brand's recent challenges. My latest post takes a lighthearted yet insightful look at the challenges facing this iconic brand and some thoughts on how they can rebuild their legacy and see a path towards a brighter future. It's a story of resilience, reinvention, the power of customer connection, and Dorian Gray.

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Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN

54 Years to Realise... I'm Not What or Who I Thought I Was (But Way Better!)

It took me 54 years to realise I'm a "Strategic Bloodhound" - someone who can sniff out billion-dollar opportunities that others miss. My life has been anything but ordinary (orphaned at 15, skipped university, and saved a few lives along the way...), and it's given me a unique perspective on finding hidden potential, whether in people or businesses.

Now I help luxury brands and investors unlock extraordinary growth (think €1.5 billion playing Scrabble™).  Learn more about my journey and how I may also help your brand achieve similar success. Enjoy!

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