THE STRATEGIC BLOODHOUND
MY MISSION IS YOU
You want to dominate your industry. You want to see beyond the surface, establish true diagnostics and unvarnished transparency. You want to unlock the vast unseen potential and value creation. You’re not just playing the game. You want to outmanoeuvre competitors, even disrupt entire industries. You want to deliver true alpha. I’m here to help.
I'VE GOT SOME TOOLS
Here, you’ll find the ideas, techniques, and principles that empower skilled masters to see challenges in a completely new light. This is the place to buy Who Moved My Customers? book, read insightful articles, sign up for impactful workshops, and join a transformative conversation to teach you to discover your gift: seeing what cannot be unseen.
Book
Who Moved My Customers?
An Organisational Parable on Seeing Beyond the Surface and Unlocking True Value
"An excellent piece of work. It helped me overcome a milestone of my own!"
—Robert, founder, Human Sun Light
"Truly powerful work. Engaging and actionable, it puts words and structure to what I’ve intuitively practiced for years."
—Ben, founder, mijndrukker.nl
"The case studies are by far the best part of the book – compelling, narrated short stories seamlessly extending the parable."
—Pol, Chief Technology Officer, Travel Booking Site
LET’S GET TOGETHER
I work and teach leaders, executives, and private equity professionals to unlock true alpha by illuminating unseen forces and transforming overlooked details into verifiable results. Sometimes, the best way to trigger change is to dare to see what others don’t.
About Me
My journey, personal and professional, has been defined by a singular, relentless question: Why? Why, in an era of abundant information and talent, do so many businesses falter by overlooking the critical, often hidden, factors that dictate their success or failure?
My quest for answers transformed from observation into a relentless pursuit of verifiable truth. This pursuit forged The Strategic Bloodhound within me, dedicated to uncovering the immense, unseen value hidden in the complex grey area between perception and reality.
For over a decade, I’ve consistently exposed a profound and measurable disconnect: the gap between perceived performance and the hidden truths that truly shape an organisation’s destiny. This is the unseen value and true operational health I illuminate within organisations and assets.
This drive led to The SØRENSEN Framework, a diagnostic methodology (including the ‘Organisational CT Scan’) designed to make the invisible customer emotional gut feeling visible. This breakthrough has been instrumental in illuminating pathways to over €30 billion in validated client value creation since 2015.
In my book, Who Moved My Customers?, I translate these hard-won principles into an accessible parable. It empowers leaders and investors to gain the courage to see beyond surface metrics—illuminated by a single Streetlight—and cultivate genuine, sustainable growth. My life’s work is to provide the tools and the courage for others to discover their own genius within themselves. Always stay curious and dare to look where others don’t.
Trusted by Leaders
“Morten is fantastic to work with, has true subject matter expertise in customer analytics consulting, is very empathetic and a team player, but most importantly, he is amazingly passionate for the results for his client.”
—Chris, Global Vice President, HUGO BOSS