Morten J. Sørensen
“Virtually anything that has an effect can be observed, and its impact understood, even if not with old rulers.”
ILLUMINATING Missed ALPHA
You don't need more data. You need new eyes.
Most organisations are drowning in "relative" metrics while missing the "absolute" reality. You seek unvarnished transparency to unlock the vast, unseen Enterprise Value hidden in your blind spots.
For more than a decade, I have provided the instruments—the new rulers—to see, measure, and capitalise on the truths that others miss.
The Diagnostic Instruments
Illuminating the path beyond the Streetlight Effect
The Book
The Operating Manual for the Alpha Key™
My book, Who Moved My Customers?, codifies over a decade of forensic operational principles into a definitive field guide. It provides the architectural framework required to transition from relying on market luck to engineering verifiable returns.
Full Details & Purchase
The Alpha Key™ Report
Forensic Valuation Architecture
This is not a consulting deck. It is a forensic diagnostic instrument. The Alpha Key™ delivers a precise, actionable blueprint to unlock specific, measurable increases in Enterprise Value. We do not sell advice; we sell coordinate data.
Secured by a contractual 10X ROI Guarantee.
Acquire Strategic Assets
MY JOURNEY TO VERIFIABLE TRUTH
The Architecture of Truth
In an era of data abundance, why do assets with “perfect” metrics still fail?
I do not provide theory. I audit the gap between capital deployed and value realised.
For over a decade, I have focused on a single operational reality: the “Integrity Tax”—the invisible friction between the story a company sells to the market, and the reality its customers endure.
This focus led to the development of the Organisational CT Scan, a diagnostic engine designed to quantify the unseen. We do not guess. We measure the “Invisible Gorillas” that standard due diligence misses, illuminating pathways to over €30 billion in validated client value creation since 2015.
My life’s work is to provide the tools for you to find the courage to look where others don’t, and in doing so, unlock the true alpha within your own organisation.
Trusted by Leaders
“Morten is fantastic to work with, has true subject matter expertise in customer analytics consulting, is very empathetic and a team player, but most importantly, he is amazingly passionate for the results for his client.”