The SØRENSEN Framework
Brand Efficiency and Unrealised Potential
My wordmark, featuring the open 'Ø,' isn't just a design choice – it's a metaphor for my core philosophy and positioning: to see beyond the obvious, illuminating and filling in the 'missing' pieces that others overlook. My 'Strategic Bloodhound' instinct, honed over decades, allows me to identify hidden potential and develop bespoke strategies that empower private equity and luxury brands to unlock extraordinary growth. Moving beyond standard due diligence, I illuminate unseen challenges and opportunities within mergers, acquisitions, and strategic growth initiatives.
This pursuit of clarity and transformative growth is achieved through my proprietary SØRENSEN Framework and Model. This trusted approach, guided by first-principles thinking and a relentless pursuit of customer excellence, has generated over €30 billion in independently validated client revenue since 2015 and counting. The framework meticulously analyses customer behaviour, competitor strategies, market trends, operational efficiency, and the critical link between customer sentiment and financial performance, quantifying each factor's impact on the bottom line. It reveals insights that standard due diligence often misses, illuminating unseen growth opportunities and potential risks.
The framework and model have been calibrated to calculate a Brand Efficiency Score to provide a clear, actionable metric. This score incorporates five key performance indicators (KPIs), each weighted based on its importance to overall brand performance.
Customer Experience: Measures customer satisfaction with brand interactions, including service, product quality, and brand image.
Retail Excellence: Evaluates the effectiveness of retail operations, including store experience, online presence, and omnichannel integration.
Brand Management: Assesses the strength and consistency of brand messaging, marketing campaigns, and brand equity.
Operations: Analyses the efficiency of operational processes, including supply chain, logistics, and inventory management.
Financial Performance: Examines key financial metrics, such as revenue growth, profitability, and return on investment.
The Brand Efficiency Score is then calculated as a weighted average of these five KPIs, providing a holistic view of the brand's effectiveness and potential. Guided by my core code and an unwavering commitment to integrity, even in the face of adversity (having lost both parents by the age of 14), I challenge conventional wisdom with humility and respect, bringing fresh perspectives to every client engagement.
While my framework is highly effective, I also acknowledge that you can use your preferred methodology or framework if it provides a reliable Brand Efficiency Score.
“To see what others do not, that is true genius.”
- William Blake
The SØRENSEN Framework in Action: Prada Group Acquisition Analysis
March 6, 2025
Capri Holdings Limited's recent challenges and Prada Group's credible interest in Versace & Jimmy Choo sparked my curiosity.
This deep-dive report examines Prada Group's potential acquisition of Versace and Jimmy Choo, analysing each brand's customer base, financial implications, brand performance, and alternative strategies. Utilising the SØRENSEN Framework, it uncovers key hidden insights that traditional due diligence often misses, including crucial aspects of customer alignment, unrealised potential, and customer sentiment.
These are my full report findings, and I hope they offer a helpful perspective on the value of looking beyond conventional analysis.