Thinking

Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN

A Path Forward for Ferragamo: Rebuilding a Legacy

Ever had one of those "Did that really just happen?" moments? Mine involved a sunny lunch, a CFO, his lovely wife, a rogue tide on the Thames... and Ferragamo losing its sole (literally!).  😂  It got me thinking about the brand's recent challenges. My latest post takes a lighthearted yet insightful look at the challenges facing this iconic brand and some thoughts on how they can rebuild their legacy and see a path towards a brighter future. It's a story of resilience, reinvention, the power of customer connection, and Dorian Gray.

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