The insight. In this 108-second explainer, I share my expertise and in-depth industry knowledge from more than 100+ luxury brands and organisations that led to my breakthrough and followed EUR 3.5+ billion in value created by seeing what they did not.

It shows how it is possible to diagnose, locate and quantify the root causes of any luxury brand's revenue and value loss.

“A brand isn't what you say it is. It's what they say it is” Marty Neumeier. Customers create brands. And every customer's unique view of a brand collectively shapes a brand's value and reputation. Taking a Customer Excellence litmus provides an incredibly detailed insight into what customers true gut feelings about a brand is. It contains the definitive WHY customer revenue vanishes unnoticed from brands over time.

100%. There was no higher validation to breaking a Brand's Growth Paradox. The 'Customer Articulated Balanced Scorecard' gave the Executive Management at a global fashion brand the inside intelligence into how they grew EUR 351 million in Net-Sales yet still lost EUR 2.39 billion in Brand Value. It helped the brand "boost Customer Loyalty by 5%, increasing group profits by 37%”. It finds the co-dependent group-wide policy decisions that together negatively reduced a brand's performance and value.

Henry Hazlitt’s book “Economics in One Lesson” holds the key to any designer lifestyle brands survival and success.

Applied reveals the paradox of retail success. One brand beat a policy to double it's operating (production/transportation) efficiency metric (+10%). Tracing the unintended consequence showed a €874 million loss in group retail sales (-3% YoY). From a successful policy.