Breaking a Brand’s Growth Paradox. One Metric Holds Millions.
My Brand Diagnostic Assessment™ (BDA™) gave the Executive Management at a global fashion brand the inside intelligence into how they grew EUR 351 million in Net-Sales yet still lost EUR 2.39 billion in Brand Value. It helped the brand "boost Customer Loyalty by 5%, increasing group profits by 37%".
The Brand Diagnostic Assessment™ builds brings light to luxury’s unseen. It finds the co-dependent group-wide policy decisions that reduce a brand's performance and value.
The client result solidified a profound and exciting eureka moment for me. Having had a long-held personal view that there's no such thing as impossible. With absolute trust in my core conviction, many failures on the way and pushing existing conventions have made me achieve the ability to make the impossible possible. Create the power for all direct-to-consumer brands to build Brand Value with simplicity and integrity.
Ten years in the making
When I created the Brand Diagnostic Assessment™ (BDA™), I realised the assessment uses precise customer details that contain insights into why brands lose millions and even billions in Brand Value. Making this tangible and measurable is the core of increasing brand values.
Could all direct-to-consumer (DTC) brands use the Brand Diagnostic Assessment™ (BDA), and could the insights help strengthen each brand's Growth Strategy and worldwide Brand Value?
Applying the Brand Diagnostic Assessment™ to five global brands (luxury, sportswear, fashion, furniture and banking) provided the answer. The results baselined the sharp insights on where each brand lost customer sales and market growth.
100% correct. There is no higher validation.
The customer frictions the BDA™ found were they felt or even known internally within the brands? One hundred percent of the brands who replied confirmed it to be a known-unknown problem when asked. But they and I did not realise the impact on brand valuations.
Seeing what others don’t see. It's how brands, with access to strategy and management consultants, market research, ad agencies, vendors, and an amazingly skilled workforce, still under-deliver Brand Value over 3-5 years.
e.g., One shared (Unhappy) customer frustration that significantly impacts Brand Value by millions worldwide connects two independent but co-dependent groups - Returns policy tied to the Refund process.
My Brand Diagnostic Assessment™ increases brand value. It finds the co-dependent group-wide policy decisions that negatively reduce a brand's performance and value. Making it tangible is the core enabler to increasing the Brand Value.
If you want to discuss how I can help you. Let's Talk.
