With 1,6 – 5,4% of shopping basket revenue lost managing returns, Direct-to-Consumer Retailer brands lose US$117 million profit for every US$1 billion in retail sales. The automated fruit size sorting ‘machine’ solution idea dramatically unlocked online apparel, fashion and footwear retailers to reduce returns by 48 per cent without consumer intervention. It slashed returns management costs, increased brand profits, and gave a competitive advantage to amplify customer’s experience.

100%. There was no higher validation to breaking a Brand's Growth Paradox. The 'Customer Articulated Balanced Scorecard' gave the Executive Management at a global fashion brand the inside intelligence into how they grew EUR 351 million in Net-Sales yet still lost EUR 2.39 billion in Brand Value. It helped the brand "boost Customer Loyalty by 5%, increasing group profits by 37%”. It finds the co-dependent group-wide policy decisions that together negatively reduced a brand's performance and value.