Articles
54 Years to See: How My Life’s Journey Unlocked Billions in Unseen Value
Morten J. Sørensen’s 54-year journey reveals his unique talent as a Strategic Bloodhound. Learn how his intuition and methodology unlock billions in hidden value for organisations by seeing the unseen.
THE FIVE STAGES OF BRAND GRIEF: Why Vans Left Me Barefoot (and What It Means for Your Brand)
Morten J. Sørensen’s Vans experience reveals the “Five Stages of Brand Grief”. Discover how the Organisational CT Scan illuminates emotional customer disconnect to unlock billions in unseen revenue for organisations and VP Corp..
THE NAKED TRUTH: Advising Clients Ethically in the Pursuit of Unseen Value
Discover the “naked truth” of ethical advising. Morten J. Sørensen explores the vulnerability of truth-telling, how to overcome client resistance, and unlock unseen value for organisations.
MY LIFE-CHANGING JOURNEY: See, Illuminate, and Transform Your Organisation’s Unseen Value
Morten J. Sørensen’s life-changing journey birthed his Strategic Bloodhound approach. Discover how he sees, illuminates, and transforms organisations by unlocking billions in unseen value.
THE ART OF SEEING WHAT ISN’T THERE: Questioning the Box, Unlocking the Unseen
“Think outside the box” is outdated. Discover the art of questioning perceived boundaries, embracing the unknown, and unlocking hidden opportunities by seeing what truly isn’t there.
BUSINESS BATTLE ROYALE: Ditch the Dusty Playbook, Unearth Unseen Riches!
Ditch tired business playbooks! Discover how the Strategic Bloodhound unearths hidden tenfold revenue growth and unleashes untapped riches beyond conventional analysis.
BURSTING THE CEO BUBBLE: Illuminating the Unseen Disconnect
Walter Bettinger’s “CEO Bubble” hides unknown unknowns. Discover how The SØRENSEN Framework quantifies the brand-customer disconnect to burst the bubble and reveal true organisational performance.
If You Don’t See It, Does It Exist? The Red Pill Moment of Insight
Morten J. Sørensen recounts his “red pill” journey, revealing how unseen truths exist and can be measured. Discover how challenging beliefs unlock billions in value by daring to see what others don’t.
Archibald London: The Uncomfortable Truth About Reaching Customer Excellence
Discover how Archibald London, a luxury brand, faced a hidden vendor quality breach with radical transparency, redefining customer excellence by confronting uncomfortable truths and rebuilding trust.
A Brand’s Survival in One Lesson: What You See and What You Don’t See
Discover Henry Hazlitt’s essential lesson for brand survival: why a €42M cost-saving paradoxically led to a €1.74B loss. Learn to identify and trace hidden consequences to drive long-term growth.
My First Enigma: How a 20-Year Returns Problem Ignited My Purpose
A personal journey into retail's 20-year returns enigma. Discover the "why" behind Morten J. Sørensen's quest to prove that seemingly unsolvable problems yield to new perspectives and verifiable insights.