Articles
Can You See Who Is Healthy? Diagnosing Your Organisation Beyond the Surface
Organisations often project health while masking unseen vulnerabilities. Discover the Organisational CT Scan: a diagnostic framework to reveal true health, quantify hidden risks, and unlock unrealised value.
A PATH FORWARD FOR FERRAGAMO: Rebuilding a Legacy by Confronting Unseen Truths
A personal anecdote reveals Ferragamo's decade-long brand decline. Discover how a diagnostic lens uncovers €900M in lost revenue, offering a path to rebuild its luxury legacy by confronting unseen truths.
54 Years to See: How My Life’s Journey Unlocked Billions in Unseen Value
Morten J. Sørensen’s 54-year journey reveals his unique talent as a Strategic Bloodhound. Learn how his intuition and methodology unlock billions in hidden value for organisations by seeing the unseen.
THE NAKED TRUTH: Advising Clients Ethically in the Pursuit of Unseen Value
Discover the “naked truth” of ethical advising. Morten J. Sørensen explores the vulnerability of truth-telling, how to overcome client resistance, and unlock unseen value for organisations.
LUXURY BRANDS & AUTHENTICATION: The True Source of Doubt Lies Within
Luxury brands face a “quality of doubt.” Discover how internal inconsistencies erode trust and how a return to genuine perfection can restore brand value and eliminate authentication concerns.
MY LIFE-CHANGING JOURNEY: See, Illuminate, and Transform Your Organisation’s Unseen Value
Morten J. Sørensen’s life-changing journey birthed his Strategic Bloodhound approach. Discover how he sees, illuminates, and transforms organisations by unlocking billions in unseen value.
THE ART OF SEEING WHAT ISN’T THERE: Questioning the Box, Unlocking the Unseen
“Think outside the box” is outdated. Discover the art of questioning perceived boundaries, embracing the unknown, and unlocking hidden opportunities by seeing what truly isn’t there.
BUSINESS BATTLE ROYALE: Ditch the Dusty Playbook, Unearth Unseen Riches!
Ditch tired business playbooks! Discover how the Strategic Bloodhound unearths hidden tenfold revenue growth and unleashes untapped riches beyond conventional analysis.
If You Don’t See It, Does It Exist? The Red Pill Moment of Insight
Morten J. Sørensen recounts his “red pill” journey, revealing how unseen truths exist and can be measured. Discover how challenging beliefs unlock billions in value by daring to see what others don’t.
If Your Brand Is What Your Customer Says It Is: The Imperative of Seeing Their Reality
Marty Neumeier famously stated: “Your brand isn’t what you say it is. It’s what they say it is.” Discover how understanding customers’ gut feelings reveals hidden value and drives customer excellence and brand value.
Archibald London: The Uncomfortable Truth About Reaching Customer Excellence
Discover how Archibald London, a luxury brand, faced a hidden vendor quality breach with radical transparency, redefining customer excellence by confronting uncomfortable truths and rebuilding trust.
A Brand’s Survival in One Lesson: What You See and What You Don’t See
Discover Henry Hazlitt’s essential lesson for brand survival: why a €42M cost-saving paradoxically led to a €1.74B loss. Learn to identify and trace hidden consequences to drive long-term growth.