Discover the genesis of The SØRENSEN Framework, born from solving a brand’s growth paradox: how millions in sales gain can hide billions in brand value loss, and how to quantify the unseen.

Discover how Archibald London, a luxury brand, faced a hidden vendor quality breach with radical transparency, redefining customer excellence by confronting uncomfortable truths and rebuilding trust.

Discover Henry Hazlitt’s essential lesson for brand survival: why a €42M cost-saving paradoxically led to a €1.74B loss. Learn to identify and trace hidden consequences to drive long-term growth.

“Serial returners” are driving up online prices. Discover how illuminating the unseen operational flaws, not blaming shoppers, transforms this retail paradox into significant profit and growth.

Retailers globally lose $1.75 trillion annually to a "Ghost Economy" of returns, overstocks, and out-of-stocks. Discover how understanding the "Why?" can unmask this unseen revenue loss and reclaim profound value.

A personal journey into retail's 20-year returns enigma. Discover the "why" behind Morten J. Sørensen's quest to prove that seemingly unsolvable problems yield to new perspectives and verifiable insights.