Articles
BEYOND THE STREETLIGHT: Illuminating True Value in Private Equity’s Shadows
In Private Equity, are you looking where the light is easiest? Learn from the Icahn case why the Strategic Bloodhound illuminates true value & risk beyond conventional due diligence.
Can You See Who Is Healthy? Diagnosing Your Organisation Beyond the Surface
Organisations often project health while masking unseen vulnerabilities. Discover the Organisational CT Scan: a diagnostic framework to reveal true health, quantify hidden risks, and unlock unrealised value.
PRADA’S ACQUISITION CONUNDRUM: What Due Diligence Won’t Reveal
Prada’s Versace and Jimmy Choo M&A decision: Standard due diligence misses billions in unseen challenges & unrealised potential. Learn how Organisational CT Scan and diagnostics reveal their true acquisition conundrum.
54 Years to See: How My Life’s Journey Unlocked Billions in Unseen Value
Morten J. Sørensen’s 54-year journey reveals his unique talent as a Strategic Bloodhound. Learn how his intuition and methodology unlock billions in hidden value for organisations by seeing the unseen.
PRIVATE EQUITY FIRMS: Is Your LBO Model a Ticking Time Bomb Trapping You in Quicksand?
Is your PE LBO model a ticking time bomb? Discover how the Organisational CT Scan diagnostic uncovers hidden asset value and underperformance, unlocking billions in AUM returns and serving as a lifeline against debt.
THE FIVE STAGES OF BRAND GRIEF: Why Vans Left Me Barefoot (and What It Means for Your Brand)
Morten J. Sørensen’s Vans experience reveals the “Five Stages of Brand Grief”. Discover how the Organisational CT Scan illuminates emotional customer disconnect to unlock billions in unseen revenue for organisations and VP Corp..
THE NAKED TRUTH: Advising Clients Ethically in the Pursuit of Unseen Value
Discover the “naked truth” of ethical advising. Morten J. Sørensen explores the vulnerability of truth-telling, how to overcome client resistance, and unlock unseen value for organisations.
LUXURY BRANDS & AUTHENTICATION: The True Source of Doubt Lies Within
Luxury brands face a “quality of doubt.” Discover how internal inconsistencies erode trust and how a return to genuine perfection can restore brand value and eliminate authentication concerns.
MY LIFE-CHANGING JOURNEY: See, Illuminate, and Transform Your Organisation’s Unseen Value
Morten J. Sørensen’s life-changing journey birthed his Strategic Bloodhound approach. Discover how he sees, illuminates, and transforms organisations by unlocking billions in unseen value.
THE ART OF SEEING WHAT ISN’T THERE: Questioning the Box, Unlocking the Unseen
“Think outside the box” is outdated. Discover the art of questioning perceived boundaries, embracing the unknown, and unlocking hidden opportunities by seeing what truly isn’t there.
THE BILLION-DOLLAR BLIND SPOT: Uncovering Hidden Free Cash Flow in Organisations
Discover the billion-dollar blind spot luxury brands miss: untapped free cash flow. Learn how the Strategic Bloodhound uncovers hidden values and transforms growth.
BUSINESS BATTLE ROYALE: Ditch the Dusty Playbook, Unearth Unseen Riches!
Ditch tired business playbooks! Discover how the Strategic Bloodhound unearths hidden tenfold revenue growth and unleashes untapped riches beyond conventional analysis.
BURSTING THE CEO BUBBLE: Illuminating the Unseen Disconnect
Walter Bettinger’s “CEO Bubble” hides unknown unknowns. Discover how The SØRENSEN Framework quantifies the brand-customer disconnect to burst the bubble and reveal true organisational performance.
Unlocking Billions: How I See What Others Don't to Generate €3.5+ Billion in Annual Value
Watch this 108-second video to learn how Morten J. Sørensen generated €3.5+ billion annually for organisations by seeing hidden revenue and value loss, diagnosing the unseen with powerful insights.
If You Don’t See It, Does It Exist? The Red Pill Moment of Insight
Morten J. Sørensen recounts his “red pill” journey, revealing how unseen truths exist and can be measured. Discover how challenging beliefs unlock billions in value by daring to see what others don’t.
If Your Brand Is What Your Customer Says It Is: The Imperative of Seeing Their Reality
Marty Neumeier famously stated: “Your brand isn’t what you say it is. It’s what they say it is.” Discover how understanding customers’ gut feelings reveals hidden value and drives customer excellence and brand value.
BREAKING THE GROWTH PARADOX: The Genesis of The SØRENSEN Framework
Discover the genesis of The SØRENSEN Framework, born from solving a brand’s growth paradox: how millions in sales gain can hide billions in brand value loss, and how to quantify the unseen.
Archibald London: The Uncomfortable Truth About Reaching Customer Excellence
Discover how Archibald London, a luxury brand, faced a hidden vendor quality breach with radical transparency, redefining customer excellence by confronting uncomfortable truths and rebuilding trust.
A Brand’s Survival in One Lesson: What You See and What You Don’t See
Discover Henry Hazlitt’s essential lesson for brand survival: why a €42M cost-saving paradoxically led to a €1.74B loss. Learn to identify and trace hidden consequences to drive long-term growth.
THE SERIAL RETURNER PARADOX: Unmasking the Hidden Costs Driving Up Online Prices
“Serial returners” are driving up online prices. Discover how illuminating the unseen operational flaws, not blaming shoppers, transforms this retail paradox into significant profit and growth.