Unlocking Billions: How I See What Others Don't to Generate €3.5+ Billion in Annual Value

In this video, I share the expertise and in-depth industry knowledge drawn from more than 180 luxury brands and organisations that led to my profound breakthrough. This knowledge, born from seeing what others did not, has collectively enabled over €3.5 billion in value created per year and over €30 billion in client value since 2015.

The challenge for many organisations lies in what Walter Bettinger called his "CEO Bubble"—a powerful manifestation of the Streetlight Effect where leadership, despite immense talent and resources, can inadvertently overlook critical truths. My process brings light to illuminate this phenomenon. The video offers a unique window into how it is truly possible to diagnose, locate, and quantify the root causes of any organisation's revenue and value loss, even when they are buried deep within the Opaque Black Box of their operations.

You'll see a visual journey through my distinctive process: from exploring complex emotional-infused data and collecting overlooked insights to bringing it all back together to illuminate previously hidden organisational value. This is the essence of an Organisational CT Scan in action, revealing precisely how I identify the customer disconnects and hidden organisational inefficiencies that erode value. It demonstrates how unseen problems can be transformed into quantifiable opportunities, ultimately leading to significant increases in Asset Efficiency Score (AES) and overall organisational performance and valuations.

This is more than just theory; it's a proven methodology for breaking through the paradox of growth and unlocking the full, untapped potential of your organisation. Press play to see the power of seeing what others don't.

MORTEN J. SØRENSEN

Morten J. Sørensen is the Strategic Bloodhound, dedicated to illuminating the unseen and unlocking profound value where others don't. As the author of Who Moved My Customers?, he champions a revolutionary diagnostic approach, including the Organisational CT Scan and Asset Efficiency Score (AES), to expose hidden inefficiencies and transform customer disconnects into verifiable growth. His work empowers leaders and investors to see beyond surface metrics and cultivate genuine organisational well-being. He always stays curious and dares to look where others don't.

https://www.mortenjsorensen.com
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BURSTING THE CEO BUBBLE: Illuminating the Unseen Disconnect

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If You Don’t See It, Does It Exist? The Red Pill Moment of Insight