A personal anecdote reveals Ferragamo's decade-long brand decline. Discover how a diagnostic lens uncovers €900M in lost revenue, offering a path to rebuild its luxury legacy by confronting unseen truths.

Morten J. Sørensen’s Vans experience reveals the “Five Stages of Brand Grief”. Discover how the Organisational CT Scan illuminates emotional customer disconnect to unlock billions in unseen revenue for organisations and VP Corp..

Luxury brands face a “quality of doubt.” Discover how internal inconsistencies erode trust and how a return to genuine perfection can restore brand value and eliminate authentication concerns.

Discover the billion-dollar blind spot luxury brands miss: untapped free cash flow. Learn how the Strategic Bloodhound uncovers hidden values and transforms growth.

Walter Bettinger’s “CEO Bubble” hides unknown unknowns. Discover how The SØRENSEN Framework quantifies the brand-customer disconnect to burst the bubble and reveal true organisational performance.

Watch this 108-second video to learn how Morten J. Sørensen generated €3.5+ billion annually for organisations by seeing hidden revenue and value loss, diagnosing the unseen with powerful insights.

Marty Neumeier famously stated: “Your brand isn’t what you say it is. It’s what they say it is.” Discover how understanding customers’ gut feelings reveals hidden value and drives customer excellence and brand value.

Discover the genesis of The SØRENSEN Framework, born from solving a brand’s growth paradox: how millions in sales gain can hide billions in brand value loss, and how to quantify the unseen.